Companies that manufacture electronics tend to be medium-sized and large businesses. As such, they ordinarily employ some type of formal selection process – such as the tender – when they choose a shipping partner.
Whether they make finished products or components used in making finished products, companies in this sector tend to see (low) cost total as the main factor in selecting the carrier they use.
While cost is a factor in any business decision, we’ve learned that low rates alone don’t always provide the value that electronics companies are looking for.
In fact, there are a number of other areas that can prove just as critical. These include:
The financial stability of the carrier – and the risk of having cargo seized when a carrier goes bust in difficult financial times
On-time delivery, ensuring that products always arrive on shelves when promised
Favourable credit terms
Expert sales support and customer service
As part of our work to understand Maersk Line customers better, we’ve discovered that electronics companies usually end up more satisfied when they’ve considered all the factors involved in creating transport values – not rates alone.
Some 25 per cent of all electronics products shipped are shipped with Maersk Line, and we’re working hard to understand and meet the particular needs of this important industry.