Until now, anyone with an interest or curiosity about Maersk, wanting to explore and learn more about the Group's many ships and rigs, had few options beyond text or photos found on the internet.
The new website, maerskfleet.com, enables customers and business partners as well as current and potential employees to take a closer look at Maersk and get a feel for the size and diversity of the fleet.
"The whole idea with creating Maerskfleet.com is to make the Group more tangible for everyone from the outside world. We wanted to make the vessels and the business easier to get to know and explore," says Anja Andersen, Group Branding.
Designed to encourage and ensure audience engagement and interactivity, the site supports the Group's strategic focus as an open, transparent and accessible company, partner and employer. The site uses multimedia, info graphics and interactive elements to communicate complex features in a clear, interesting, and easily digestible manner.
Illustrations compare vessels to common and entertaining reference points, from tractors to wine glasses, and vessel tours give users an inside peek into the Group's impressive array of hardware.
On board the Maersk Peregrino
Besides letting everybody who's interested 'onboard' via maerskfleet.com, the crew of Maersk Peregrino also lowered the gangway to a documentary film crew from Discovery Channel in early 2011.
"It was eye-opening, impressive and extremely well done," Mr Mærsk Mc-Kinney Møller said after watching the movie.
The documentary covers the start-up of Maersk Peregrino's operation off the coast of Brazil—the drama, action, life and work of the crew. It will appear in Discovery's 'Mighty Ships' series and will broadcast for up to five years on a global scale.
Stig Hoffmeyer, CEO of Maersk FPSOs, commends the crew of Maersk Peregrino, who in addition to handling the challenging hook-up, had to do so under the watchful eye of Discovery Channel's cameras, documenting their every move. The show is expected to broadcast in Europe late 2011 or early 2012.