Sir Richard Branson visits Maersk to talk shipping and CO2
February 03, 2010
At a recent event at Maersk Headquarters, British business tycoon and owner of Virgin Airlines Sir Richard Branson offered praise for our progressive approach to fighting climate change, while urging other shipping lines to follow suit.
Speaking on behalf of his “Carbon War Room” business NGO, Sir Branson noted that “innovation from leading shipping companies like A.P. Moller - Maersk and other players is vital if we are to achieve the reductions we need to avert the most harmful effects of climate change."
He continued: “I congratulate Maersk for your efforts, and call on other shippers to join you in this opportunity to lead the way towards a low carbon shipping market. We at Virgin will continue to do the same in the airline sector.”
A.P. Moller - Maersk Group CEO Nils S. Andersen underlined that innovative approaches and new technologies are the way forward for Maersk and for the shipping industry. “At Maersk, we're looking at 100 ideas to save energy at any one time. If the right standards are set for shipping, our investments in new environmental technology will hopefully induce other shipping companies to do the same.”
Carbon War Room chariman Jose Maria Figueres also offered remarks, saying “it is inspiring to see what can happen when the interests of business and the environment are aligned. Carbon War Room’s role in this operation will help to improve the working market, benefiting profits, people, and planet.”
Carbon War Room is an NGO that seeks to promote market-driven solutions to climate change, encouraging entrepreneurs to show leadership in this area. The Carbon War Room also intends to challenge the aviation industry to do more to curb CO2 emissions.