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November 02, 2009
For the world’s banana exporters, limits on how far bananas can be transported have traditionally kept distant markets – and the business growth they can enable – out of reach.
Now, Maersk Line is knocking down these barriers with the introduction of StarCare, a new generation of Controlled Atmosphere (CA) containers.
Carry bananas up to 45 days
StarCare containers are specially designed to carry bananas over longer distances, and are able to maintain outstanding product quality for up to 45 days. This means you can reach more remote markets than ever before, using new technology to grow your business.
StarCare offers shippers and consignees the efficiencies and flexibility of containerised transport – even enabling you to ship small quantities of bananas to remote markets.
Advanced membrane technology
StarCare is a Controlled Atmosphere container, which means it regulates temperature, humidity levels and the mixture of oxygen, carbon dioxide and nitrogen to keep your product fresh all the way to the customer. The system even eliminates the need for Banavac bags – saving you time and money.
StarCare uses an advanced membrane to take advantage of the bananas’ natural ripening process. By controlling which gases are allowed to escape, the system maintains ideal atmospheric conditions inside the container. This postpones the ripening process and extends the bananas’ shelf life.
New markets within reach
The ability to transport bananas reliably and affordably for up to 45 days translates into a world of new markets for exporters in several countries.
For example, because of the ability to now ship small volumes, exporters in Ecuador can now ship to the Middle East, Japan, China, Russia and the Black Sea, the Mediterranean Sea and New Zealand[H3] . Costa Rican exporters now have access to valuable markets in Russia and the East Coast of South America. And Banana producers in the Philippines are now able to export their produce to the Middle East, while African exporters can now ship to the Mediterranean Sea and to Northern Europe.
At Maersk Line, we’re excited about our new StarCare CA containers, and we look forward to talking to you about how this breakthrough solution can help your business.
To find out more, please call your local Maersk Line representative today.
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