Customers bank on Maersk Line’s ‘absolute’ promise
24 Oct, 2011
Daily Maersk, Maersk Line’s revolutionary new service promising absolute reliability on the Asia - North Europe trade lane was announced on 12 September 2011. Six weeks later: a significant increase in bookings and the cargo is being loaded.
24 October, 2011 is the first cut-off with Daily Maersk, Maersk Line’s new service on the Asia − North Europe trade lane. The final three weeks of testing prior to this commercial launch have firmly substantiated Maersk Line’s promise of absolute reliability: more customers than usual booked on Daily Maersk corridors, and an astonishing 99 per cent of all cargo was delivered on time.
Increased bookings “Since the announcement of Daily Maersk, there has been a steady and significant increase in the bookings of cargo in the Daily Maersk corridors. We are extremely happy to see the Daily Maersk corridors growing so quickly,” says Ole Pradsgaard, Daily Maersk Project Lead.
Without Daily Maersk
With Daily Maersk
Cut-off once or twice a week
Cut-off every day
Transit time, counting from vessels’ departure to arrival at destination
Transportation time, counting from cut-off to cargo availability
Industry standard is that every second container arrives on time
Every container arriving on time
But, ‘gate in’ one day too late and you miss the weekly cut-off, so:
+ up to six days
+ one week buffer to cover for the inherent unreliability (56% OTD) of the Asia-Europe trade
Daily cut-off and in-built contingencies ensure absolute reliability between Asia and Europe